Data, trends, and practical thinking on how Seoul's aesthetic clinics can capture more of the international patients already reaching out to them.
Foreign patient numbers nearly doubled in two years, and the mix is shifting fast. The clinics winning are not always the best surgeons. They are the ones who answer first.
Read the article →A patient worth 4,000 to 10,000 dollars messages three clinics at once. In a cross border, price compared market, the first good reply usually wins. Here is why, and what it costs to be slow.
Read the article →The big platforms are excellent for discovery. But every lead you get through them is rented, and the rent keeps rising. Here is why owning your own channel matters more than ever.
Read the article →